The task was to create an impressive 3D commercial for the new Haval Jolion. The client wanted the ad to appeal to a millennial audience, and it was also necessary to showcase the car's color options.
We proposed a concept in which the car drove through colorful abstract locations, changing color when moving from one location to another.
We also used a wavy road to show the viewer the car from different angles.
The client really liked the concept and it was immediately accepted.
Beige scene
Red scene
Blue scene
Orange scene
Early concepts
Credits:
Client: Haval
Made by VO.XEL team for NE3D.RU in 2021.
Art Directors: Tikhon Makhno, Iskander Yusupdjanov
3D Artists: Tikhon Makhno, Iskander Yusupdjanov, David Tedeyev, Arsen Barsegyan
Contacts:
ig: @vo.xel
tg: @vo_xel
